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Find out how ServiceMaster honed its hiring strategy and built stronger teams using behavioral data and talent optimization.

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ServiceMaster Case Study


Business/Professional Services



ServiceMaster improved their hiring, reduced turnover, and aligned their talent and business strategies using PI. What can you accomplish with an optimized people strategy?

For more than 65 years, ServiceMaster Canada has been providing cleaning services to commercial and residential customers through a network of more than 350 franchised business licenses. ServiceMaster Canada houses five brands within its umbrella—ServiceMaster Restore, ServiceMaster Clean, Amerispec, Merry Maids, and Furniture Medic—each with a unique focus. From home inspections and energy audits to janitorial services and disaster restoration, the company offers quality services and always puts the customer first.

The Opportunity

Ian England was a ServiceMaster Canada franchise owner when he realized he needed to hire better fits for his open roles. Seeking help to solve his hiring dilemma, England was introduced to The Predictive Index Hire solution. Despite being unfamiliar with PI, he saw it as the most simple and easy-to-use assessment platform that was backed by science, and decided to see whether it could help him make better hires.

The Solution

England began implementing the PI Behavioral Assessment in the hiring process, giving each candidate in the pipeline an assessment before conducting full interviews. He quickly found that the fast, accurate results told him exactly whether a candidate would be a good job fit without spending time or money working with a third party.

“The Predictive Index Behavioral Assessment helps us come to a conclusion about a candidate in a relatively short amount of time,” said England. “Unlike a lot of other solutions, the PI Behavioral Assessment provides a ‘deep quick read’ on an individual and allows us to manage the hiring process ourselves.”

But he didn’t only use the assessment on job candidates—England also gave it to his existing employees in an effort to understand and optimize his franchise’s talent. Using PI’s Inspire solution, he discovered some people—including himself—were in the wrong roles. Using the data and insights from the behavioral assessments, England altered job responsibilities to create a more productive and harmonious working environment. In his role as a franchise owner, England—a salesperson and marketer by trade—had been focusing his energy on operations. Meanwhile, his operations manager was acting as a salesperson. The behavioral assessment identified the gaps between their behavioral needs and job requirements, enabling them to make a change that worked much better for them and the business.

“The data from the PI Behavioral Assessment was a great eye opener for me,” said England. “I had no experience in ‘people management’ at the time. It dramatically changed the way we did business.”

England eventually sold his franchise business to join ServiceMaster Canada’s corporate office. The corporate leadership team was also using the behavioral assessment to manage more than 50 employees and to hire and onboard new people internally and for franchise locations.

As a company driven by franchises, ServiceMaster Canada found PI to be a critical tool in selecting new franchisees. England and his team review an average of 30-40 applications annually for new or transfer franchise sales across four business divisions. Through the process and insights from PI’s data, the team has created two distinct franchise models—each with a different skill set that streamlines the hiring process. The “start-up” franchise model is for a new business in a new territory, and the “mature” franchise model is for an existing territory under new management. The PI Behavioral Assessment helps them quickly determine the likelihood of fit and success for each type of franchise model and franchisee.

“We believe if you hire someone knowing what you’re going to see in six months, you have a better chance of keeping people long term and productive,” said England. “The PI Behavioral Assessment is the one tool that lets you understand what you’re getting into from the beginning so you have a much better chance of succeeding.”

We believe if you hire someone knowing what you’re going to see in six months, you have a better chance of keeping people long term and productive. The PI Behavioral Assessment is the one tool that lets you understand what you’re getting into from the beginning so you have a much better chance of succeeding.

Ian England

Vice President of Operations

The Results

Not only was England able to make better hires using PI, but he was also able to better align people to the strategy based on their natural behavioral strengths. After implementing PI, ServiceMaster Canada noted many positive outcomes, including:

  • The PI Behavioral Assessment results quickly reveal strengths and potential challenges an applicant would bring to the franchise organization.

  • Employees work in the roles best suited for their behaviors and skill sets.
    Franchisees can objectively determine the best next steps for the people strategy and business strategy.

  • Franchisees receive counseling on how to manage their people most effectively.

  • Requirements and expectations for roles are clear.

With the power of PI’s people data and insights, ServiceMaster Canada is better equipped to optimize its talent and achieve its business goals.


Explore talent optimization.

Companies that struggle to build high-performing teams are often missing critical people data. With The Predictive Index and talent optimization, you can stop guessing at how to get the most from your people— and better align your people to deliver on the results you’re after.

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