top of page

Subscribe to our blog and receive actionable insights on Talent Optimization automatically.

Thanks for submitting!

  • Writer's pictureAJ Cheponis

More Than Just Words: Why Small Business Values Matter and How to Create Them

As a small business owner, have you ever thought about what your company stands for? What is your mission and purpose, and what values do you embody? Articulating your company's values is essential for long-term success, and can help provide direction, focus, and clarity to your employees, customers, and stakeholders. In this article, we will explore why and how to develop values for your small business.



Why Develop Values for Your Small Business?


Articulating your company's values is essential for several reasons:



Provide direction and focus:

By articulating values, a company provides clear direction and focus on what is important and what the company stands for. This helps ensure that all employees are aligned and working towards a common goal.



Engage employees:

Involving employees in the process of identifying and developing values can help increase engagement and motivation, as employees feel invested in the company's mission and purpose.



Build trust with customers:

Articulating values can help build trust with customers, as it demonstrates the company's commitment to ethical behavior and social responsibility.



Guide decision-making:

Values provide a framework for decision-making, helping employees to make choices that align with the company's purpose and goals.



Create a positive company culture:

Articulating values can help create a positive company culture that promotes teamwork, innovation, and a commitment to excellence.



Ensure long-term success:

Finally, by regularly evaluating and updating values, a company can ensure its long-term success by adapting to changing market conditions, shifting customer preferences, and evolving business models.





How to Develop Values for Your Small Business?


Developing values for your small business can seem overwhelming, but it can be broken down into six simple steps:



Identify your purpose and mission:

Before developing values, it's essential to identify your company's purpose and mission. What problem are you trying to solve, and what is your ultimate goal?



Gather input from employees:

Involve your employees in the process of identifying values. This helps create a sense of ownership and investment in the company's values.



Define your company's culture:

What kind of culture do you want to create in your company? What are your company's core beliefs and behaviors?



Identify your company's strengths and weaknesses:

Assess your company's strengths and weaknesses to determine what values you want to embody and what values you need to improve.



Draft your company's values:

Based on the information gathered in the previous steps, draft your company's values.



Communicate and reinforce values:

Communicate your company's values to employees, customers, and stakeholders. Reinforce values by aligning company policies and practices with values and recognizing employees who embody them.



In conclusion, developing values for your small business is an essential step towards long-term success. Articulating your company's values can provide direction, focus, and clarity to your employees, customers, and stakeholders. By following the six steps outlined above, you can create values that align with your purpose and goals, and create a strong foundation for growth and success.


If you're struggling to define the values of your small business, or want to revisit and refresh your existing values, Straightline Consulting Group is here to help. Our experienced team of consultants can guide you through the process and help you develop a set of values that truly represents your organization's core beliefs and culture. We understand that every business is unique, and we take the time to listen and learn about your specific needs and goals. Let us help you build a strong foundation for your business and unlock its full potential. Contact us today to learn more.



117 views0 comments
bottom of page