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Sales Meeting Success: How Pre and Post-Meeting Questions Transform Your Results
Outstanding sales teams don’t leave meetings to chance.

AJ Cheponis
Apr 283 min read


The High Stakes of CRO Turnover: Unveiling the Hidden Costs and Crafting Strategic Solutions
Stop hiring CROs like you’re checking a box, and start building the infrastructure that ensures their success.

AJ Cheponis
Apr 25 min read


Unlocking Sales Supremacy: The Hidden Power of Cognitive Ability
Understanding and harnessing cognitive ability is like finding the Holy Grail of sales success.

AJ Cheponis
Feb 263 min read


Transforming Your Hiring Process for Lasting Success
Transforming your hiring process can lead to lasting success and a more stable, productive workforce.

AJ Cheponis
Sep 24, 20242 min read


Unlocking Sales Potential: How Thinking Outside the Box Transforms Client Relationships
In the competitive world of sales, standing out requires more than just offering a low price, great product, or service.

AJ Cheponis
Aug 20, 20244 min read


How to Hire Top Salespeople: A Seven-Step Process
Adopting this seven-step hiring process will significantly improve your ability to identify and attract top sales talent.

AJ Cheponis
Jun 18, 20245 min read


Performance Review Systems in the Framework of Talent Optimization: A Guide to Boosting Employee Engagement
Talent optimization is about strategically aligning talent with business objectives.

AJ Cheponis
Jun 13, 20245 min read


The Relationship Between Company Culture and Customer Loyalty
While strategy and planning are essential, a winning culture can help a company drive innovation and growth

AJ Cheponis
Aug 29, 20233 min read


How to Ask Questions That Build Trust and Close Deals
Asking the wrong questions can be just as detrimental as not asking any questions at all.

AJ Cheponis
Aug 22, 20233 min read


Objective vs. Subjective Decision-Making: What's Best for Your Company's Hiring Process?
When we process information and make decisions, we can either be subjective or objective.

AJ Cheponis
Aug 1, 20234 min read


The Importance of Hiring the Right Person: A Tale of Talent Optimization
But it's not just about hiring the right person; it's also about keeping employees engaged and motivated.

AJ Cheponis
Apr 13, 20233 min read


The Secret to Smarter, Faster Team Decisions: Trust and Behavioral Awareness
Teams that consistently make good decisions share three common traits.

AJ Cheponis
Apr 4, 20233 min read


Elevate Your Sales Game: The Importance of Pre and Post-Meeting Questions for Success
asking the right questions before and after a client meeting is essential for sales teams to achieve their objectives

AJ Cheponis
Mar 30, 20233 min read


Are you tired of making bad hiring decisions due to groupthink?
When it comes to hiring, it's better to make decisions as a group rather than relying on the judgment of a single person.

AJ Cheponis
Mar 21, 20232 min read


Hiring A Sales Manager? Here’s What to Ask in The Interview Process.
These behavioral interview questions can quickly confirm or deny your hunches.

AJ Cheponis
May 17, 20223 min read


Why You Should Develop a Job Target
A Job Target is a set of behavioral and cognitive requirements for a specific job.

AJ Cheponis
Mar 23, 20222 min read


A great process for hiring salespeople
Once you learn and adopt this seven-step hiring process, you will see an improvement in your ability to identify and attract sales talent.

AJ Cheponis
Dec 16, 20216 min read


How to recruit and hire a top-performing sales manager
Quantitative data and technology provides hiring managers with the ability to leverage data to predict candidate job-fit.

AJ Cheponis
May 19, 20206 min read


Five ways cognitive ability can help increase sales performance.
Salespeople with higher cognitive ability can quickly learn and understand the features and benefits of new products or solutions.

AJ Cheponis
May 4, 20204 min read


How to build a five-star sales team using talent optimization
Sales is about aligning a group of people to deliver business results.

AJ Cheponis
Apr 29, 20207 min read
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