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The Relationship Between Company Culture and Customer Loyalty
While strategy and planning are essential, a winning culture can help a company drive innovation and growth

AJ Cheponis
Aug 29, 20233 min read


Navigating the New Normal: Building a Thriving Workplace Culture in the Era of Remote Work
While remote work offers benefits such as flexibility and autonomy, there are also potential downsides to being physically separated from...

AJ Cheponis
Aug 15, 20232 min read


Mastering Collaboration: 5 Qualities of a Great Team Player
we believe that the key to talent optimization is developing and leveraging your team’s collective strengths.

AJ Cheponis
Aug 8, 20234 min read


The Unfair Advantage: How Knowing Human Behavior Gives You an Edge in the Workplace
As the saying goes, people are the most important asset in any organization.

AJ Cheponis
Jun 20, 20233 min read


Offboarding: How to Protect Your Company's Reputation When Employees Leave
Offboarding is an often-overlooked process that can have a big impact on your organization's reputation, employee morale, and future recruit

AJ Cheponis
Jun 8, 20234 min read


Why Data-Driven Decision-Making Is Crucial for Organizational Success
Talent optimization is not just a buzzword – it's a process that aligns an organization's people strategy with its business strategy.

AJ Cheponis
Jun 1, 20233 min read


Stop Losing Money: 5 Retention Strategies to Keep Your Best Employees
The typical cost of turnover for positions earning less than $30,000 annually is 16% of an employee's annual salary.

AJ Cheponis
May 23, 20232 min read


Beyond the Paycheck: The Importance of Purpose in the Workplace
Peter Drucker argued that for innovation to sustain itself, we need a sense that what we are doing really matters.

AJ Cheponis
May 11, 20232 min read


More Than Just Words: Why Small Business Values Matter and How to Create Them
Articulating your company's values is essential for long-term success, and can help provide direction, focus, and clarity to your employees,

AJ Cheponis
May 2, 20233 min read


Why Corporate Values Matter and How to Revisit and Update Them
Corporate values are the guiding principles and beliefs that determine how a company conducts business, interacts with stakeholders, and...

AJ Cheponis
Apr 20, 20233 min read


Attracting Top Talent in 2023: Tips for a Successful Hiring Approach
But fear not – there are several strategies you can use to create a talent strategy that attracts the best and brightest in your industry.

AJ Cheponis
Mar 23, 20233 min read


Creating Respect in the Workplace: A Guide for Employers
If employees feel appreciated and respected, they will do their best work and be more committed to the company's success.

AJ Cheponis
Mar 14, 20232 min read


Building a Thriving Company Culture: Five Proven Strategies
In today's fast-paced business world, a highly engaged company culture is crucial for success.

AJ Cheponis
Feb 28, 20232 min read


Transform Your Organization with These 5 Proven Tips for Shaping its Culture
A strong and intentional culture, communicated effectively, is the secret sauce that sets successful companies apart.

AJ Cheponis
Feb 21, 20232 min read


The Devastating Consequences of Employee Disengagement
Employee disengagement is a silent productivity killer that can cripple your organization.

AJ Cheponis
Feb 14, 20232 min read


Inclusive Language: A Growing and Evolving List with Alternatives
Words (and meaningful silences) matter enormously in our lives. They enable us to cooperate, collaborate, and ally with one another as....

AJ Cheponis
Dec 14, 20223 min read


Controlling Your Turnover Rate: Learning the Art of Accommodation
A little accommodation goes a long way toward stemming the flow of quality workers from bleeding out your doors.

AJ Cheponis
Nov 30, 20222 min read


Is your company culture driving employees away?
Companies who are looking to win the war on talent must lean into an employee-centric culture that inspires people through engagement and...

AJ Cheponis
Jul 5, 20224 min read


5 Tips to Change Corporate Culture
We’ve identified four main forces of employee disengagement. One alone can cripple your organization. Two or more can be fatal.

AJ Cheponis
May 31, 20224 min read


How To Improve Your Glassdoor Rating.
Because it’s a direct reflection of candid and anonymous opinions, Glassdoor is an excellent place to start a health check of your brand.

AJ Cheponis
May 24, 20223 min read
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